Our Story
Three generations, one passion
In 1964, Giuseppe Bianchi opened the first flower shop on Via Roma, with a simple but ambitious dream: to bring the beauty of nature into people's homes. With his expert hands and a keen eye for detail, Giuseppe began creating floral compositions that told stories of love, joy and celebration.
In the 1980s, his son Marco joined the family business, bringing new ideas and a passion for exotic plants. Together, father and son expanded the business, introducing a curated selection of indoor plants and special event services.
Today, the third generation continues this tradition. Sofia and Luca Bianchi have modernized the shop while keeping intact the values of quality and customer attention that have made Fiori Bianchi a reference point in the city.
Sixty years of experience, three generations of passion
A family tradition that continues to flourish, bringing beauty and nature into your lives.





